Once your client or customer has agreed to participate, you should begin to format your introductory questionnaire. This questionnaire will help you get the information you need to shape the story of your case study. You can adjust your questions based on how your customer uses your product to get specific answers or quotes that can be highlighted in your study. Asking quality interview questions is critical to ensure that you get the information you need to write a full case study. These questions should be similar to the ones you sent in your questionnaire.
These should help you gather any information you may have missed. Your case study participants were obviously experiencing some problem before they turned to your organization for a solution. Give the readers of your case study, even more, context by getting as much information about their problem as possible. Finding out what helped your client or customer decide to work with your company is not only informative for potential new business, but it can help your organization determine what materials to publish.
Talk to your customer or client and find out how your solution is helped them fix the problem that they were previously experiencing. Another relevant question to ask during your interview process is how your subject implemented your solution into their work process. This could help eliminate nerves from other potential new customers.
Results speak volumes so why not let your customer or client data do the talking for you? Remember that you may not be able to gather or showcase all the data you ask for. The next part of your process is going to involve setting up your interview. Finally, you have all of your information collected in one place.
Now comes the fun part; putting it all together into the case study template you downloaded earlier. The first part of any good case study is a catchy title.
Your title should include the name of your client or customer as well as their logo. Your subhead should also be short and included information on what product or service they used that helped them solve their problem.
What does a quality title look like? You can also include a statistic or two to help illustrate the success of your case study subject.
The next part of your case study should explain who your case study is about. This is where the information that you gathered from your initial questionnaire would go.
In this part of the study, write about the top two to three issues that your case study participant was experiencing. You should summarize what challenges they faced as well as their previous goals. This section of your case study is going to show off the solutions that your customers and clients use. The final section of your case study should feature the progress that has been made since your customer or client began to use your services. This could be shown through progress towards their goals, changes in metrics they track, and more.
Visuals can help add the extra oomph you need to make a great case study. It can also help make the document easier to skim. The great thing about case studies is that they are an easy piece of marketing material to tack on to any additional campaign. The fear of creating a compelling case study is gone.
You have great examples to follow and two different templates to help you format the information you gather. Breonna is a Content Writer for CoSchedule. Her specialities include social media marketing, content strategy and blogging.
When not at CoSchedule, Breonna can be found running around with a cup of coffee in hand and at least 3 books stuffed in her bag. Test every headline before you publish.
What makes this such an effective content format? Consider the following points: They directly position your product as the best solution. In this case, the answer is yes. Your claims are backed up by real results. Who can argue with data from a real-life scenario? Not everyone is creating them. While blog posts are a dime a dozen, an effective customer story is much harder to duplicate.
Everything you need to know about doing effective research. A simple 7-step process for creating case studies from start to finish. Tons of examples for inspiration and templates to save you time. Getting Their Permission Step 3: Creaing an Introductory Questionnaire Step 4: Schedule the Interview Step 6: Write Your Case Study Step 7: Promoting Your Case Study.
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Tell us a little about yourself…. What best describes you? How many folks are on your team? What is your main focus? Clean up the chaos with your CoSchedule editorial calendar! Email Address Use your work email address. Password Password must be 8 characters long. It is also one of the hardest assignments for students. It calls for an in-depth research on a particular topic, which requires excellent analytical skills, critical thinking and creativity.
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A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. To see an annotated sample of a Case Study Analysis, click here.
Guidelines to the writing of case studies. Dr. Brian Budgell, DC, PhD * and so may hesitate to embark on the task of carrying a case study to publication. These guidelines for the writing of case studies are designed to be consistent with the “Uniform Requirements for Manuscripts Submitted to Biomedical Journals” referenced.
How to Write a Case Study. Determine the case study's objective and format. Find the right case study candidate. Reach out to your chosen subject. Ensure you're asking the right questions. Lay out your case study outline. Publish and promote your case study. 7 Steps To Writing a Strong Case Study. The case study writing process includes several moving parts. However, by streamlining your workflow from start to finish, you can ensure no steps get missed. Here are the seven steps this post will cover to .
Writing case study is an essential part of the university program. It is also one of the hardest assignments for students. It calls for an in-depth research on a particular topic, which requires excellent analytical skills, critical thinking and creativity. A case study is one of the many kinds of written assignments that you have to face throughout your college years. It is your report about a person, a group of people, a situation or a phenomenon that you are studying.