Get ten million Twitter followers in just 3. Increase your sales by a shmabrillion percent! The more spams and scams a small business receives, the more jaded they will become toward anyone legitimately offering them their services.
Aside from not using all caps, the best way to reach a small business is by personalizing your communications. Get to know the business. Here are a couple tips:. Davina Van Buren is a freelance writer who has noticed that smaller businesses require much more hand-holding than larger ones. Freelancing for a small business is a much more intimate experience than completing assignments for a big company.
With the latter, you role is typically more cog-in-the-machine, but small businesses want you to take the lead. To sell a small business on your services, you need to come across as a subject matter expert. Many small business owners think that anyone can make a website, that anyone can write copy. To sell them on your services, you have to make them see your unique value. Van Buren also makes sure the client understands how her services pay off in the end, and describes the work she can do for them as an investment.
Small businesses often know they need help with something, but they may be unsure of what that something is. Taking the initiative goes beyond the initial pitch.
If you succeed in landing a client, you should continue to point out areas of improvement, and offer to help. For example, a client might not know what a case study is, but it could be very beneficial to their business. They might not realize a freelance writer can help with things like blogging, copywriting emails or creating press kits.
They might not be aware that a freelance developer can also help with continuous website maintenance, SEO visibility or social media integration. Small businesses and big companies are two different animals.
While multi-department organizations possess a clearer understanding of their long-term needs, smaller businesses are more concerned with the day to day, and are thus more focused on the short-term.
Explain what you can do for them in terms they can understand. Find something in your life that connects you to their business and make it a point of virtue.
Pitching small businesses can be hard work, and demands a lot of research and a fair share of trial and error. But just like your services, pitching will pay off in the end. Judy Vorfeld helped me focus and gain perspective.
She is the best coach and editor I have ever encountered, and I have worked with a lot of really top-drawer creative people. Judy Vorfeld is the best editor in the world. We had made a few other changes, so her copy-editing may not be the entire reason for the sales increase. However, it was money very well spent, a pittance when compared with the results. She carefully crafts words with sensitivity and creativity. She responds promptly and quickly to emails. She is professional, extremely competent and a joy to work with.
It would be a mistake to work with anyone else without giving Judy a look first. I recommend her without question. She is superb, outstanding, one-of-a-kind, excellent—the best. What a great talent to have! Laura Pumo Office Deva. Well, I have news for you: Hidden within your copy are grammatical and typographical time bombs that are just waiting to go off.
Such as when an important prospect is visiting your website. Or when a customer is reading your new e-book. With her top-notch editing skills, Judy Vorfeld can help you defuse those nasty bombs before they have a chance to injure your reputation. Editing and Writing Services.
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